Serif fonts are the fonts with an extra decorative stud other than the main stroke forming the letters. It gives the text a decorative look. This typeface has been around for decades and there have been major transformations in its style from time to time. Serif fonts have been the hallmark of the logos of the world’s most prestigious brands like Rolex, Burberry, Tiﬀany & Co, Vogue, Time to name a few. Although we are not entirely accounting their success to this typeface but it is safe to say that it surely would have played a part in maintaining the evergreen image of these brands. The serif fonts do denote the sign of class and quality.
Each typeface has speciﬁc attributes which communicates certain qualities. The studs or the decorative strokes on the serif fonts vary in diﬀerent serif typefaces and are hence appropriation of its use diﬀer according to the design and its intent of design. Here are eight Serif fonts you can use to create your own logo or redesign it.
1. Hepta Slab
This font has well deﬁned and robust studs and can be used to develop a logo which visually communicates the dedication and commitment of the company towards its customers.
It has tiny studs which are concise, giving it a good readability and hence making it suitable for logos with slightly diﬃcult names.
The Bellefair font, being the more traditional kind is used when you want to retain the customers for long term and make them trust the brand.
The peculiar subtle studs of the Artiﬁka font make it unique and distinctive and therefore it a perfect choice for logo put up on banners and hoarding as it catches attention quickly.
5. Joseﬁn Slab
It is the perfect agreement between a serif and a sans serif typeface because of its monospaced characters and geometric appearance, hence is a safe choice when you’re stuck between the two options.
6. Source Serif Pro
The Source Serif Pro font is a great option for designing most logos as the typeface blends easily with most designs.
This is a slightly modern looking font and can be paired with several sans serif fonts like Robots Thin to create a logo.
This is a simple yet classy logo, suitable for designing logos for all kinds of companies.
You may also interested in :
😁 Serif fonts for your Logo Design Project