At DesignKiki, we have always stressed that images, graphics, and pictures are the key to engagement, whether through your blogs or on social media. Through research and studies, we found that incorporating images and pictures when posting on social media surges engagement across the board—more clicks, replies, favorites, and shares. Here are some facts and figures worth considering-
- Blog posts that put out images every 75-100 words get two times more shares than those without.
- The usage of social media around the world is ever-growing. It’s one of the most prevalent online activities that users involve in. In 2019, there were 3.5 billion social media users worldwide, and this number is only increasing.
- Posts on Facebook that feature an image get 53% more likes than posts without one Moreover, they also make up 93% of the most engaging posts.
- Visuals, or as we generally call them images, can be processed by the brain about 60,000 times faster than text.
No matter how great your write up is, it has an inadequate capacity to hold your readers’ attention and get information past.
They exemplify central points to the readers, facilitate making shares of your posts on social media, stand out in the newsfeed, interrupt text to make the content more straightforward to read, and inspire people to repost for no other cause than that they like the primary picture. While there are so many sites with ready to use images, you should care more about creating exclusive images on your own.
Why should you create your images?
You must be questioning why you would want to spend the time creating your own images when there are tons of free resources available. Here are a few good reasons that will help you think more clearly.
· People on social media are more likely to repost or share images they’ve never seen before. Three main factors influence resharing- uniqueness, visual aesthetic, and usefulness. You do not want to end up in the category of “basic” on social media, trust me!
· Stock photos are available to the whole world and are thus used over and over again. Anyone can buy and use these stock photos for less than a dollar, which implies many images come up on the Internet thousands of times. Why spoil your unique content with generic stock images.
· Cc images or Creative Commons image use can miscarry too. Many of these images are certified precisely for non-commercial usage. These images could have strings of confusing terms and conditions and might backfire overnight.
How can I create attractive images for my blogs and social media?
If you want to create all the images for our blog posts and social media uploads without any external design help, you do not have to look any further. We suggest you rely on a couple of fantastic tools and resources to get the job thru, and I’ll be happy to tell you all about the tools that might be of help to you. Here we go!
It is no surprise that Canva has topped my list. Probably one of the most-used DIY design tools around the world, Canva makes image creation surprisingly easy even for those without any design history, with their ready to use patterns and templates, drag-and-drop interface, custom image sizes for every social media platform, beautiful fonts, icons, illustrations, and so on, the list is endless. No wonder it has more than 30 million monthly users creating 100 million designs worldwide. The cherry on the cake is that Canva is free. However, there are certain features that you can only unlock with a premium membership.
Visage is one of the best free design tools for creating images for your blogs, social media channels, and more. They provide you with a vast archive of free pictures to start with, and you can even put in data to generate infographics with this means. To get started on Visage, all you have to do is enter your email to set up a free account and start creating compelling images.
With a searchable collection of over 50,000 royalty-free pictures, Pablo also provides a beautiful font assortment to create your images. You can upload your files, like logos or illustrations, background images, and you can even add extracts from their library with just a click.
Piktochart can create beautiful reports, posters, presentations, and infographics. You have to select one from the hundreds of ready-to-use templates or create your own and add texts, charts, icons, and more to your images. Piktochart is particularly beneficial for those looking to add a positive-sum of professionalism to their website and on their social media pages. While many of the visuals they offer are more fun or creative, they have added a lot of minimalists, modern, or professional resources.
Infogr.am is so far, the best tool for speedily create complicated infographics with numerous qualities. You can generate interactive visuals to make your pictures even more engaging and eye-catching. They’re responsive, too, so they’ll display gorgeously across all devices. You can even attach live sources of data, so your infographics are updated in real-time automatically.
Make sure that your images are relevant.
When creating custom images for your blog or social media channels, you always want to make sure that what you’re making is pertinent to your blog’s content and message that you are trying to convey on social media. No matter how beautiful something looks, people are just going to be perplexed at the sight of unrelated images and think that your page is random and unprofessional if the image has nothing to do with the content. Make sure that whatever you do, your images and graphics are notable for the exact reason for being accompanied by your blog.