If you are thinking of starting a business or you already have one, then you probably know how important logos are for business. But creating a logo seems like a costly affair and such a tedious task. Especially for a relatively new and small business creating a logo can be a big financial strain for the company. Along with the economic factor, logo making also requires a lot of time and effort. Moreover, suppose the logo doesn’t work out for the company, redesigning the logo and rebranding. In that case, it seems to be equally costly. Good were the times when Twitter‘s old logo only cost the then-upcoming social media giant a measly $15 and Nike co-founder Phil Knight purchased the famous swoosh logo from Carolyn Davidson, a graphic design student, for $35 in 1971.
Nevertheless, designing a logo is an integral part of a business that you can’t do without, especially in the 21st century. According to research, the human brain can process images 60,000X faster than words. This is why most businesses select visual, branded logos. FedEx’s logo design has won over 40 awards. Rolling Stones magazine ranked it as among the 8 best over the last 35 years. Like it or not, but the logo plays a huge role in the performance of a company.
Lucky for you, we have found the three ways you can get a professionally designed logo without going bankrupt!
Do it yourself
The first way to get a logo made at a minimal price is by creating it yourself on Abobe Illustrator. All you need to do is to learn how to use the various tools and tricks available on the software. It may seem like a daunting task at first, but once you get the heck of it, it’ll seem easier. In the whole process, you will also acquire new skills. Here are some Youtube channels that will help you in learning the software.
Once you have mastered the tools in the software, here are some steps that you need to follow in order to arrive at a professionally made logo.
Sketch out the design first before trying it out on Illustrator.
Sketching the logo will give you an idea of what tools to use. Also, you can decide on the layout without having to waste any unnecessary efforts in the process.
2. Use online colour palettes.
Looking up for colour palettes online will give you a range of colour combinations to choose from to make your logo aesthetically pleasing. Also, it is essential to remember the symbolism of these colours. To know more about this topic, refer to the Color theory explained.
3. Export the logo as png
Always export the logo in png format so that it can be used efficiently on all kinds of platforms for printing with any changes in the colour.
Another way to design a logo is by taking inspiration online. Websites like Behance, Dribbble, Pinterest are a few places where you can find millions of inspirations for logo design. These websites are an online community of creators and the place they upload their work. You will discover different approaches to logo design on these websites. You can even the contact details of the creators of the logos and get them to design a similar one for you.
Logo generator websites
Now is by far the most cost-effective and efficient way to get a logo created at the best price possible. Logo designing is such a massive market in the 21st century; it has almost irrational for companies to sit with a graphic designer physically unless you have millions to spend and all the time in the world! What’s best is that most of these websites let you customize the logo for free!
These websites help the seekers get a professional logo design online by bringing the seeker and the designer together. And the best part of this entire process is that you get to have a say in the kind of logo you want rather than the designer having tyranny on the whole matter. All you need to do is to follow three simple steps.
1. Choose a template for a large number of choices available
These templates are divided into various categories according to the kind of company you have. All the templates are carefully curated by the top graphic designers keeping in mind the latest trends in the field of logo designs.
2. Add your personal touch
This is the best part of creating a logo using an online logo generator. You get to customize your logo however you want. You don’t have to be a 100 percent dependant on the designer. This gives you a say in the entire process.
3. Download the file
Once you have arrived on the kind of design you want, all you need to do is download it. After this, you are free to use the logo, however, and wherever you want!