There is no doubting the fact that the spread of Covid 19 has caused a significant shift in the way a business functions and will transform the approach towards conducting any kind of business forever. During such a crisis, the digital world had been one of the most excellent aids to firms—the only way to keep in touch with the customers and target audience.
In contemporary times, people around the world have been more involved in social media and online activities than ever. According to an article published by Forbes, the pandemic has caused the usage of the Internet to spike by 70% and streaming to more than 12%. Hence, it is a great time to make your online presence felt. You can spread your business to new realms and get started online if you haven’t already!
Digital Marketing is the one platform that can significantly affect your business functions, especially during the Covid situation. Statistics show that digital marketing is taking over in terms of popularity and success. In fact, by 2021, it’s projected that marketing leaders will spend 75% of their total marketing budget on digital marketing, rather than traditional marketing. You’d be living under a rock if you haven’t heard the name of the Kardashians in this life. Their name and fame is nothing but a wonderfully crafted digital marketing strategy. So without further ado, let’s delve into this miraculous world of digital marketing.
What comes under digital marketing?
When we say digital marketing, the first thing that usually comes to our mind is social media. But believe me when I say that Digital marketing is far wider reach than that. It includes:
Search Engine Optimization (SEO)
Email Marketing/Marketing Automation
Pay Per Click (PPC)
How can you use digital marketing to your aid?
Digital marketing is a versatile platform. Even the oldest and most renowned companies in the world wouldn’t survive without the strategising its online activities. Listed below are a few tips and tricks to improve digital marketing tactics.
Having a unique identity is very important in the online community. The only way you can benefit from online marketing is by getting recognition for your brand. Before plunging in the vast sea of online business and marketing, you should make sure that your brand has a catchy name and a logo. In the digital world, you are mostly expected to appeal to people by your sense of aesthetics and design.
Eye-catching visuals are what attract the most audience.
When it comes to visuals, logos are the first things that catch the public eye. Hence it’s imperative to have a unique logo designed specifically for your company. In case you do not already have a logo, there are thousands of logo makers available online, which help you create logos for free or at a minimal rate. You can either create a logo from scratch or redesign your existing logo. Similarly, you can also find sites online, which will help you design your website to start your digital marketing process.
2. Traffic analysis
Several online tools help you analyse the traffic to your websites or social media pages. Google Analytics is one such website that enables you to keep track of what attracts the most attention on your page. It also allows you to calculate the highest traffic hours so that you can post accordingly. It is a great way to decide what content to put up on the Internet so that your company benefits the most.
3. Trends analysis
The Internet is a plethora of trends. People change their choices every day just because they can online. It always boils down to how you can convince the audience that what you do is the best thing to be done. Keeping up with the trends is essential not only for the business’s growth but also for its survival.
In this tech-savvy world, you are nothing if not relevant. Google Adwords is the Batman to your Gotham City. It is the one-stop site that tells you about the most looked up keywords and helps you understand the trends. It gives you a list of keywords on any given topic, and you can use them on your website to improve the traffic. You can also learn a lot about what the audience searches for the most in any given field of business and create content according to the needs of the spectators.
4. Target audience
On the digital platform, it is imperative to know and understand who your target audience is before you decide on implementing any strategy. This ensures that all the information is passed to the right section of people. This also helps in understanding consumer behaviour and hence helps create relevant content. Understanding your customer is not only about knowing their preferences but also about why they like a certain thing and the demographical breakdown of the sample.
One way to understand your audience is by periodically conducting feedback surveys online. This will help you get constructive feedback on your product or service. It also enables you to get tips and tricks about what you can do to make your customers base stronger.
Designkiki Brings Out The Infographic On Digital Marketing During Economic Pause & Beyond-Trends, Tips, Best Practices