2020 has already started, and it’s not a surprise; the logo trends for the year are out and running as well. Visual design trends see major shifts now, and then, something new pops up year after year. Logo design, although a significant limb of graphic design, experiences minimal changes. Things go and come around like nobody’s business, novelty, however, is never compromised on. As the definitions of new and edgy change, so do logo trends.
Here is a brief forecast of logo trends as we foresee then in 2020. So let’s get right onto it.
ANIMATED CARTOON LOGOS
Talk of vim and sport, and whoopee! A cartoon pops right up. Animations are fun and straightforward and friendly, which makes them idyllic for companies that want to be seen as so. 2020 however, will not just be a year of cartoon logos. The animation is making a big entry in the logo market early this year to top up the fun.
Cartoon logos are already a big hit for kindergarten and other early education programs, cartoon channels and networks, toy stores, infant care industry, pet stores and food joints and cafes. They have been timeless, and some big names in the market with cartoon logos include Wendy’s, Pringles, Twitter, MetLife, and Warner Brothers. But animated cartoon logos are the next big thing for almost all industries to jazz up their business.
So first in our list are animated cartoon logos. If you do decide to get one, you don’t have to worry about going out of style.
ANIMATED BLACK AND WHITE LOGOS
No.2 in our list is the classic combo of animated black and white logos. Color is a delight for the eye, but black and white is a delight for the soul. The pallet of black and white brings with it a sense of calm, subtlety, and simplicity, and we know simplicity is the key to brilliance. Another essential thing to note here is that black and white logos don’t distract and never go out of style, and that is why designers often create a black and white version of the same logo they make in color. Now it may be just a coincidence, but major multimillion-dollar luxury brands fashion black and white logos generally. Apple, Disney, Louis Vuitton, Nike, Prada, Chanel, Adidas, and Ralph Lauren are just a few names. No wonder we associate black and white with class and elegance.
CREATIVE LETTER LOGOS
They say your logo speaks for your brand. Well, this was just a metaphor…until now! Designers are making it happen. Yes! You heard it right! By strategically hiding symbols, objects, and characters relevant to the business in text, they give meaning to your logo like never before. An interesting technique that they employ is using the negative space of the text to depict what the company stands for. They also replace letters in the logo with similar symbols, imagery, or special characters to make it personalized for the brand.
MINIMALISM- LESS IS MORE
Minimalism uses only the most essential elements, basic shapes, and a limited range of colors. These logos do away with unnecessary details that may be distracting and affect readability. Minimalistic logos are visually harmonic and devoid of imbalance, and there is an intelligent use of colors. Designers work with the understanding that a color is a potent tool and use shades that offer the viewers the feeling they want to convey. The heart of minimalistic logos, however, is a font that is clean, simple, easy to read, and aesthetically pleasing. Minimalistic logos are going to sell like hot cakes in 2020.
Gradient, also known as a color transition is a gradual blending of one color to another; it could be a blend of similar colors or completely different or contrasting colors. And because it mixes and blends different shades of color, the gradient can create new color combinations that feel fresh and give your logo stunning vibrant transitions that make them stand out. Gradient logos are having such a moment right now because they are so eye-catching. Another possible reason is that it is a fantastic way to incorporate your brand color pallet innovatively and visibly in your logo and make it more meaningful on its own.
Everything new is a well forgotten old. Retro is the logo design theme and a nostalgic trend that works well in creating a connection with your clientele. It is a ‘throwback’ style that derives from the lifestyle and patterns, including music, fashion, and attitudes from decades past, especially the 60s, 70s, and 80s. Businesses these days take full advantage of retro style not only to target the oldies because it appeals to the young too. Characterized by earthy tones, blocky shapes, textures, and outlining, a retro touch makes your logo look premium and unconventionally attractive.
In 2020, you will see a lot of new texts, fonts, and logotypes becoming the focal point of logos. Instead of going for generic and those plain old fonts, designers use types that are very impactful in their appeal and thus, not by surprise, a top choice for business logos. Typography is one thing designers love to play with. Here, the font is used in a very unique and creative way to depict the word, and it could be special effects, textures, shadows, overlapping, distressing, inverting, or mirroring. You will see fonts that are extraordinarily different from those out there.
3D AND ISOMETRIC logos
We are living in a 3D world, so why choose a flat logo? Well, isometric logos give you the best of both and no! you won’t need any 3D glasses. Isometry is the evolved version of flat design that retained its simplicity. In simple words, it is what would if the flat and 3D model had a baby. It gives you more perspective and depth, both literally and figuratively! These logos are perfect visual metaphors. It is the best way to make your logo detailed yet clutter-free, even in a tiny space. It is just like being too much but not TOO MUCH.
SEMI TRANSPARENT LOGOS
Semitransparent elements are in right now, and we believe they will be hot throughout 2020. It makes your logo see-through and adds depth to it. This becomes even more appealing with layering and overlapping. Semitransparent logos are visually exciting and stimulate attraction on your clients’ end. This modern and chic style is no just attractive and pleasing to look at. They hold a deep-seated symbolic meaning as well. It is used by companies to symbolize transparency and accountability. It is also a symbol of trust and reliability.
RAW & IMPERFECT LOGOS
The next big thing on our list is handmade raw and imperfect and untried logos. This style propagates the idea of finding beauty in imperfections and blots. It celebrates disfigurements, irregularities, and roughness. They reject the sleek, perfect look made possible with design programs and take us back into sketchbooks where there are asymmetry, uneven lines, and shading techniques like cross-hatching and contour shading. This style is derived from doodling and freehand drawing and is creative enough to be fashioned in your logo.