The term SEO is so widely used these days that it wouldn’t be a surprise if a child could understand it. So, before we jump into the best SEO tools, let’s try and understand what it is and how it works.





SEO stands for Search Engine Optimization, which is the exercise of increasing the extent and quality of traffic to your website through organic search engine results. It’s the practice of optimizing your web pages to make them reach a higher spot in the search results of Google or other search engines. SEO emphases on improving the rankings in non-paid search results. If you have a website and you want to get more traffic, it should be part of your marketing efforts. In short, with SEO you get, Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site for all the wrong reasons, that’s not good traffic. Instead, you want to interest visitors who are sincerely attracted to the products that you offer.

Quantity of traffic. Once you have the right people clicking through from those search engine results pages, more traffic is better. Organic results Ads make up an outstanding share of many result pages. Organic traffic is any traffic that you don’t have to pay for.





Have you ever wondered as to how a search engine, let’s say Google, magically replies with a long list of links to webpages that could potentially answer your question? Or how it puts one link on top and the other at the bottom of your search results? Search engines are like libraries for the digital age. Instead of storing copies of books, they stock copies of web pages. When you type a query into a search engine, it looks through all the pages in its directory and attempts to return the most relevant results. The ranking of the web pages is regulated by a computer program called an algorithm. Nobody knows exactly how these algorithms work, but we do have clues, at least from Google.

Here’s what Google, the most reliable and the highest used search engine says on its “How search works” page:

To give you the most useful information, Search algorithms look at many factors, including the words of your query, relevance, and usability of pages, the expertise of sources, and your location and settings.The weight applied to each element varies depending on the nature of your query for example, the freshness of the content plays a more prominent role in answering questions about current news topics than it does about dictionary definitions.





The world of search engine optimization is multifaceted and ever-changing. Still, you can easily comprehend the basics, and even a small volume of SEO familiarity can make an immense transformation. To learn more, click here.

The Search Engine Optimization (SEO) industry is valued at $65 Billion conferrings to Search Engine Land. The time that SEO was considered a passing trend had disappeared fast. Many SEO tools can help you with your pursuit of free ongoing search traffic.

Here’s our revised list of ten free Google tools you should consider-



Google Search Console Formerly known as Webmaster, it is a web service by Google that allows you to check indexing status and optimize prominence of your website. It helps a user to monitor and submit a site map, along with finding the list of internal and external pages that are linked to the site. It sets up the Google Crawl rate and lets you view statistics about Google Bot accesses. In short, find out if your site has a manual penalty, identify crawling issues and broken links, see how many pages are indexed, download links, test your robots.txt file or structured data, and plenty more, all for free. It’s a peek into how Google regards elements of your site.

Google Analytics This is a web analytics service that tracks and reports web traffic for free with some priority premium services that you need to pay for. Google Analytics is now the most widely used website analysis service online. It has two more variants, and the subscription-based Google Analytics 360 targeted to enterprise users and the one for mobile apps, an SDK that allows gathering usage data from iOS and Android applications. Google Analytics remains a popular and constantly evolving tool, though there is increasing competition from alternatives such as Clicky, Open Web Analytics, WebTrends, Omniture, and more.

Google Trends this is a free web service by Google that shows how often a particular search gets used on Google Search. It shows data about total search-volume across various regions and languages. Google Trends is an excellent tool for comparing traffic for different search terms, including historical, geographic, and related terms data. Understanding if a word is a rising or falling element of your topic’s vocabulary is highly valuable for creating enticing content and available for free!

Google PageSpeed Back in 2010, Google announced that site speed had become a signal in their search ranking algorithms. Subsequent studies have also shown that site speed does affect your site’s visibility. This free service by Google helps you test the loading time and performance for mobile and desktop of your website. It also identifies opportunities to improve and rectify the same by merely entering the URL of the website. PageSpeed provides speed insights related to mobile devices with a user experience score and grading areas. Google’s PageSpeed Tools includes a PageSpeed Insights browser extension for Chrome and Firefox and an in-browser version that offers even further detail. Either option will give you some actionable data to get your site literally up to speed.

Google AdWords This is an online advertising service powered by Google, where advertisers pay to display brief advertisements to web users. It uses cookies and keywords predefined by advertisers.

Content Experiments What was known as Google’s Website Optimizer has evolved into Google Analytics Content Experiments. As the name suggests, it now lives within Google Analytics rather than as a stand-alone product, but still offers a brilliant, and free, way to test, measure, and optimize your site. Content Experiments ties in with the goals you have created in Google Analytics, and lets you show numerous different variations of a page to users. This means you can test layouts, headlines, content, colors, and more to find the optimum layout as conversion rate optimization becomes a more regular part of the digital marketing scene.


Niharika Jamar

Niharika Jamar is a young design aspirant with an unquenched thirst for knowledge and an ever-growing curiosity. Always on the hunt of books and fads, she has a distinctive flair for art. She gets a kick out of filling her work with tiny little details that can sometimes be hard to spot. Fond of typography, you can often place her lapped up, scribbling random words with spiraling curves. Her inability to sit idle makes her a part of Team DesignKiki, and she holds the position of a writer and publishes articles and blogs for the better of the design community.

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