Typography is the art of arranging letters in a format that is not only readable but also visually aesthetic. People have been obsessing over typography even before the time Johannes Gutenberg invented the ﬁrst printing press. The aim of typography earlier was to ﬁt as much information as possible in a single page. The importance of typography has evolved ever since.
The selection of the right typography is an inevitability element of setting the overall mood of a design.
Typography sets the hierarchy of information in order of its importance to be read. For example, in case if a brand’s logo, the typeface used for the brand name will be much more prominent then the typeface used for its tagline. Similarly, in the website of a company the fonts used for the body copy is never the same as that of the logo to make sure that the logo stands out.
Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
In the contemporary world ruled by digital media ﬁlled with people having attention spans shorter than the duration of their sneezes, typography plays a major role in capturing that few blinks of attention to make an everlasting impression. So here are seven typography trends that you wouldn’t want to miss in 2020.
1. Hand Lettering
It is the kind of typography that would never miss the eye. It is a perfect ﬁt for your website logo if you want to give your website a light-hearted and lively impression.
2. Grubby Lettering
This typeface gives a sporty and cool demeanor. It can be used to make your logo design graphic and salient.
3. High Contrast Serif
This is the typeface that demands attention without asking for it. It is an ideal typeface to make a logo design stand out.
4. Simple Outlines
This old school typeface never loses its charm. Its simplicity never fails to make an impression on the onlookers.
5. Nostalgic Vintage
Nothing works better than a typeface with a tinge of nostalgia to catch the eye of the spectators and hook the audience with your brand.
6. Elegant and Minimal
“Less is more” as it is rightly said. Minimalist approach is the need of the hour when you want to send across a concise message.
7. Loud and Bold
Bold typefaces straight out demand to need to be taken seriously and convey the solemnity of the brand towards its customers.
Designkiki brings out the Infographics on Typography Trends In 2020