We are stuck in an Internet obsessed world that is constantly evolving. To keep up with the trends and catch up with the rat race, we must be informed and updated about everything that goes around. For this, YouTube is the perfect rescue! You don’t only meet people around the world with similar mindsets and ideologies on this site, but also learn a lot of new things. From logo designing to making Dalgona coffee, you name it, they have it! What most people don’t know is that you can also use YouTube for educational purposes. There are thousands of sites that create content on different topics and help you learn about whatever you’re interested in.
But this also brings us to the next dilemma! Because of the millions of choices available on YouTube, it is also possible to feel confused about what to follow and what not to. As they say, one wrong click and you end up watching a baby kangaroo scratch its back after 5 hours! That’s also a great example of marketing’s magic, an art that everyone (no matter what profession they’re in) can use. We have curated a list of the top 10 channels that you should subscribe today to learn about marketing online.
1. Behind the Brand
Behind the Brand with Bryan Elliott is a YouTube channel all about getting inspired and learning new things from innovators and entrepreneurs. The creators invite industrialists who narrate their success stories. You can come to know a lot about their inspirations and brainstorming processes that they adopt to venture into the business world. Not only this, but you will also learn a lot of marketing strategies these people adopt to keep their business running. The host helps you analyze some of the greatest business tactics that can be applied to day-to-day life as well.
Marketing Experiments is one of the first online platforms to conduct experiments in optimizing marketing and sales processes. As a part of the Meclabs Institute, this channel conducts research and operations through case studies in the field of marketing to understand consumer behavior and responses. It holds the world’s most extensive collection of optimization-related experiments.
3. Jay Baer
Jay Baer had an experience with more than 700 companies like Caterpillar, Nike, Allstate, including 35 of the FORTUNE 500 companies. He is the founder of Convince & Convert who is renowned for being a business strategist, keynote speaker, and the New York Times best-selling author of four books who travels the world, helping businesspeople get and keep more customers. He helps companies gain and keep more customers through the smart intersection of technology, social media, and customer service. Convince & Convert Media division owns the world’s number 1 content marketing blog, multiple podcasts, and many other education resources for business owners and executives.
4. Google Webmasters
Google Webmasters is a channel that can help you find information and tools to help you understand and improve your site in Google Search. They teach you how to use tags and keywords and enhance the traffic on your website. Google Webmasters is “the channel,” especially if you have an online business.
Digital marketer is the one source destination for finding all the marketing tactics and strategies. In this channel, they invite top marketers in the industry who tell the audience about the experience. Hence, you get a piece of pretty good knowledge about what marketing tricks work and what doesn’t from the top marketers in the industry without experimenting with it yourself. The guests on the channel try to predict the industry future, leveraging other people’s marketing data and modeling the strategies of the industry
6. Michael Hyatt
Michael Hyatt is the author of the New York Times bestseller Platform: Get Noticed in Noisy World and co-author of Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want. On his channel, he interviews his favorite leaders and emerging voices on personal development, productivity, and leadership with the intent of inspiring the businessmen and making them learn about business tactics through the guests’ talk.
7. Marketing Land
Marketing Land offers news and information about internet marketing, marketing issues, and the online marketing industry. It features everything that should be known in the business world, starting from the latest technology news to social media best practices.
8. Digital Marketing Institute
Digital Marketing Institute is a channel that produces content on digital marketing education. It has a certification to produce graduates by training them in the field of digital marketing standards. The Digital Marketing Institute works with global digital experts and leaders to define the skills and qualifications required by today’s digital marketing professionals, certifying candidates to Diploma, Postgraduate, and Masters levels all over the globe.
9. Backlinko by Brian Dean
Backlinko is a channel where marketers turn to get higher rankings and more traffic. It is all about teaching SEO tactics, link building, and content marketing strategies that can help your business tremendously. The channel will teach you how to become a pro marketer and use search engine optimisation to get more targeted traffic to your site. They use real-life examples, actionable tips, and case studies to educate their audience.
10. Dan Ray
Dan Ray is a channel-focused solely on SEO marketing tactics and strategies. It covers all the things you need to learn about digital marketing and advertisements and traffic creation across different platforms.