You’d be living under a rock if you hadn’t heard of Pantone colors. Pantone is a company that has been recognized as the global symbol for developing measuring and comparing standards for colors. Every year this company announces the color of the year in December. These colors are chosen based on the results obtained by trend forecasting research performed by the Pantone Colour Institute. The primary premise of the research involves the global culture that takes place in the world at the moment in time.
Why is the Pantone Color of the Year so important?
The Pantone Color System is the most significant and efficient color-matching system in the world. Since its advent in 1963, the Pantone color system has been proven most effective in solving the color issues in the design, paint, textile, and plastic manufacturers, and printing industry. It has a list of every color, every tone, and every tint with a number assigned to it.
The Pantone colors provide a universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. Millions of designers and producers all over the world refer to Pantone products and services for guidance into the world of colors. They help achieve color consistency and inspire new designs and products.
The Pantone color of the year has been a long-lived tradition of the company to offer designers and manufacturers a new prompt for inspiration. They are the company that makes the rules. The Pantone color of the year is usually the latest trending color. Every year people, from fashion designers to product manufacturers, wait eagerly for the announcement. Hence, for designers and manufacturers to keep up with the competition, it becomes a binding decision to refer to decisions made by Pantone every year.
Another reason why Pantone has been so looked up to is because of the quality assurance and their intense and thorough research patterns. They understand the importance of colors and how it affects the psyche of people. They study the science and emotion of color to provide a unique and comprehensive set of solutions for every step in the process of choosing and realizing color. Pantone colors are also used by marketing agencies to keep the branding of a certain brand consistent because the shades and hues of each color have been identified and numbered consistently without fail by this great company over the years.
The Pantone color of the year
And the Pantone color of the year goes to…….*drumrolls* PANTONE 19-4052 Classic Blue
Classic blue induces peace and tranquility. It has a calming effect which soothes people’s minds. It symbolizes comfort, relatability, and trust. It reminds us of the sky and the sea, both of which nourish an individual’s soul, leaving him at peace.
The beginning of 2020 marks the beginning of a new decade, and the world requires peace more than ever. There is so much competition and rush around, and we often find ourselves getting lost amidst the whirlpool of people. People are facing anxiety issues more than ever. At such a period, an individual needs calmness and relaxation more than ever. Classic Blue is the color of the soul for the year 2020 because it reminds us to be at rest amongst the distress and inspires us to find solitude amongst the agitation. To learn more about color psychology, click here.