Today branding is as essential to your business as oxygen to the human body. An infinite list of elements can affect and influence your brand. The way you look online and offline, the way you hold yourself, and even the way you act daily to establish and define the image and reputation that people hold about you in their minds.
But how do you keep up with changing times and changing trends? At the same time, how do you stay true to yourself and your company?
Marketers and entrepreneurs often find motivation in branding quotes spoken by successful people who managed to build world-recognizable brands. That’s why we decided to bring together some of the most eye-opening branding quotes from the most successful entrepreneurs and branding experts.
Their branding advice can provide you with invaluable insights into the secrets of effective branding. Hopefully, these branding-related words of wisdom will transform the way you think about branding, marketing, storytelling, revolution, originality, and more.
- “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook
- “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” – Seth Godin.
- “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.” – Richard Branson, Virgin Group Founder
- “If you don’t give the market the story to talk about, they’ll define your brand’s story for you.” – David Brier
- “All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
- “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos
- “The keys to brand success are self-definition, transparency, authenticity, and accountability.” – Simon Mainwaring
- “Your brand is a gateway to your true work. You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand, you attract people who want the promise of your brand – which you deliver.” – Dave Buck
- “Marketing is no longer about the stuff you make but about the stories you tell.” – Seth Godin
- “When people put their kids to sleep, nobody tells bedtime facts.” – Jonah Berger
- “The best way to predict the future is to create it.” – Peter Drucker
- “Today, it’s important to be present, be relevant, and add value.” – Nick Besbeas
- “Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no public trust.” – Richard Branson, Virgin Group Founder
- “Products are made in a factory, but brands are created in the mind.” – Walter Landor
- “Your brand is the single most important investment you can make in your business.” – Steve Forbes
- “Branding is the process of connecting a good strategy with good creativity.” – Marty Neumeier
- “Start by knowing what you want and who you are, build credibility around it, and deliver it online in a compelling way.” – Krista Neher
- “Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.” – Sir Richard Branson
- “The most important thing to remember is you must know your audience.” – Lewis Howes
- “Be your own best customer. Live your customer’s lifestyle.” – Milena Glimbovski
If you take this priceless guidance from some of the most successful CEOs, entrepreneurs, and business magnets in the world to your core and let these famous branding quotes inspire you, you’ll be on the right trail to building an extraordinary brand. Your brand identity is your intended way to set yourself and your business apart from the rivalry, making the most of it.
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